Graphic Design Project Details


I was tasked to create an updated web design for Genesee Valley Laser Centre. It was clear that their existing logo wasn't going to coincide with the new layout. It looked outdated and wasn't professionally designed. I created three different logo variations to present to the client along with the site mockups, and they loved them.

Based on requirements I gathered for doing the web design, I was able to style the logo concepts towards a similar direction I thought the client might was to go. They wanted to present a softer image since the majority of their customers are women. I created the leaf icon and shadow as one of the designs and worked in variations of their name. This is the final result.