A friend of mine runs a local indoor ball hockey league and he needed a logo for t-shirts and web use. I jumped at the chance to help him out and create a fun logo. Originally, the ball graphic had arms and legs and the figure was shown running with a hockey stick in his hands. These were all ideas presented to me by my friend, but the design looked too busy.
My comment to him was that I would suggest keeping it simple with just the ball graphic and some text underneath. I quickly re-worked the design and showed this version to him. He liked it and decided to use it. Classic case of "less is more".